In 90% of businesses, any decision starts with an online search, and hence a website that's active and available is vital. 

if your website is down or slow, it will have the following effects on your business: 

• Your ROI declines as you spend the same on operations but as the website is down, its conversion rate reduces
• Your customer support platforms are inundated as a result, increasing response time and reducing their credibility 
• Website downtime reduces credibility and brings down your search rankings

That’s why it’s important to use a service that keeps a consistent watch on your website's uptime and proactively resolves the issues that may come up.

Website monitoring is only one-half of the path to building trust with customers. You can also proactively inform customers of your website's availability through a status page.

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